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Skechers to Enter Scrubs Market

Los Angeles Business Journal Staff

Skechers USA Inc. said Tuesday it plans to extend its trendy appeal in the sneaker market to medical apparel, launching a branded line of scrubs and related work clothing for nurses and other health care professionals.

The Manhattan Beach casual shoe company signed a licensing agreement with Strategic Partners Inc. to create and distribute the apparel line starting in January. Strategic Partners makes medical apparel under the Cherokee, Disney, Baby Phat, and NFL-licensed brands.

The Skechers-branded scrubs, pants, jackets and T-shirts will have a "younger, more flattering" fit than traditional medical apparel, the company said.

“Doctors and nurses already love our Skechers Work non-slip footwear products,” President Michael Greenberg said in a statement. “This new medical apparel line perfectly complements our workplace footwear offerings.”

Skechers shares were down 6 cents, or less than 1 percent, to $23.61 in midday trading on the New York Stock Exchange.


  February 8 - 14, 2010
LA Business News
Convention-al Appeal
New downtown hotels and a bustling L.A. Live scene are hailed as big convention business boosters.
Owner Back in the Saddle at Santa Anita Race Track
A deal with creditors will allow owner Frank Stronach to hold on to the reins of Santa Anita Park.
Unions Dropping Anchor in Long Beach?
The Port of Long Beach’s use of project labor agreements may maroon nonunion contractors.
Local Latinos Make Chinese Connection
A contingent of Latino officials from L.A. cities overcame culture clash on a recent trip to China.
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