Getting Back Into Ad Game Proved to Be a Smart Move

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As the new executive producer and managing director at David and Goliath in El Segundo, Carol Lombard will oversee the advertising agency’s broadcast ads, which span television, radio, and online media. The agency handles the advertising campaigns of Kia, Universal Studios, Applebee’s and more.

Lombard comes to the firm, known as DNG, from competitor Y & R; Brands where she served as executive producer and worked with many high profile companies such as Land Rover, Mattel and El Pollo Loco. While her position there was similar to the one she now holds, she felt switching companies was a good move.

“I was pretty happy there but then I got the call from David and Goliath, and positions like that don’t open up easily,” Lombard said. “I decided I wanted to go to a smaller, privately held agency.”

The most exciting part of the new position for Lombard is being able to shape a smaller agency as it grows.

It took some time to find an advertising job that suited her. After graduating from USC with a degree in business administration she started in copywriting, but quit because she didn’t enjoy having people critique her ideas. Next she tried account management, but felt it stifled her creativity. So she went back to get a master’s of fine arts at California State University, Fullerton before getting back into the ad game.

Lombard attributes her success in advertising to her belief in the medium. She uses advertisements to find products in her everyday life.

“Their short content is great for my short attention span,” Lombard said.

Since she has lived in Southern California her whole life, she loves working for local businesses, such as the print and billboard campaign she did for the Dodgers at Y & R.;

“It’s always nice to help the community and local businesses,” Lombard said.

Lombard lives in Huntington Beach. She says the commute isn’t as bad as everyone thinks. Her husband Derek is a commercial editor. She enjoys viewing films and going to art galleries in her spare time.

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