Mattel Seeks to Seize, Ban MGA Dolls

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Mattel Inc., maker of the Barbie doll, wants to follow up a copyright-infringement victory against MGA Entertainment Inc. with a court order to seize all MGA’s Bratz dolls and ban making them again.

Mattel will make its case at a hearing today before U.S. District Judge Stephen Larson in Riverside, California. The company will have to counter MGA’s argument that a jury found only that the first generation of Bratz dolls, which are no longer made, infringed Mattel’s copyright.

“There’s no clear jury verdict that these later dolls were infringing,” said C. Dennis Loomis, a Los Angeles copyright lawyer. “If I were a betting man, my bet would be that he won’t grant a permanent injunction.”




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