For Studio, Vampire Movie Is a Cinderella Story

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Until now, tiny Summit Entertainment has been largely ignored by the major studios and looked down on by A-list agents and managers. But because of a classic bit of Hollywood bungling, the fledgling movie company finds itself sitting atop one of the biggest pop-culture phenomena of recent years.

When “Twilight,” based on the first of Stephenie Meyer’s hugely popular teenage vampire novels, opens in theaters on Friday, audiences will be greeted not by the Warner Brothers shield or the 20th Century Fox drum roll but by Summit’s logo: an abstract squiggle evoking a mountain ridge.

Most pointedly, the potential blockbuster will not open with the more realistic mountain peak of Paramount Pictures, the studio that at one time controlled the rights to “Twilight” but let them slip away because someone at the studio decided in 2006 that the series was a dud.




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