Fights Erupts Over Supergraphics on L.A. High-Rises

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A company that installs the oversized advertisements known as supergraphics has gone to court to demand that Los Angeles let it keep images on as many as 118 multistory buildings while federal judges review challenges to city billboard regulations.

Beverly Hills-based SkyTag, which says that it produces images “so large they can be seen from space,” filed court documents last week saying the city should not try to remove the company’s supergraphics from high-rises in West Los Angeles, Koreatown and other neighborhoods until the ban litigation is resolved.

City lawyers oppose the SkyTag request, saying many of the buildings do not yet have “supergraphics,” vinyl or plastic images stretched across the sides — some of which have blocked windows and infuriated office workers. The lawyers warn that an injunction against the city, if granted by a judge, would lead to a proliferation of new supergraphics on dozens of buildings, some more than 20 stories tall.


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