Los Angeles Business Journal

Superior Industries Founder Dies

By Deborah Crowe Thursday, December 1, 2011

Superior Industries International Inc. announced that its founding chairman, Louis L. Borick, died Wednesday. He was 87.

The Van Nuys company lauded Borick as a business visionary who led and built Superior from a small automotive accessories distributor into a major automotive component supplier around the world. It is considered the largest manufacturer of aluminum wheels for passenger cars and light-duty vehicles in North America.

Borick founded the company in 1957, was chief executive until 2005 and was chairman until 2007. “He was a natural leader, known for his integrity and focus on constantly adding value to the products the company produced,” the company said in a statement Thursday.

Borick is survived by his three children: Steven, who is now chairman and chief executive of Superior Industries; Robert and Linda, and two grandchildren.