Los Angeles Business Journal

Hulu Signs Deal to Carry Univision Programming

By Deborah Crowe Wednesday, October 5, 2011

Streaming video service Hulu LLC said Wednesday that it signed a deal with Spanish-language TV giant Univision Communication Inc. to carry hundreds of hours of novellas and other Univision shows on its site starting later this year.

The Los Angeles new media company said the multi-year agreement would make it the first online distributor of long-form video content for the nation’s Hispanic community. Univision is based in New York, but has significant operations in Los Angeles.

“Since the launch of Hulu, we’ve been focused on delivering the world’s premium content to our users, while building a service that creates value for both advertisers and the content community,” said Andy Forssell, Hulu’s senior vice president of content acquisition, in a statement. This partnership with Univision is a great example of that on all counts.”

A portion of new Univision shows will be available free on advertiser-supported portion of Hulu the day after the shows air on Univision networks. Subscribers to Hulu Plus, which costs $7.99 per month, will have access to more programming and a library of older shows. Hulu said it now has more than 1 million paid subscribers.

Financial terms of the deal were not announced.

Hulu, a joint venture of Walt Disney Co, News Corp. Comcast Corp. and Providence Equity Partners, is in the process of taking bids to possibly sell itself.