Los Angeles Business Journal

Will ‘Firing Its Customer Base’ Help J.C. Penney?

Friday, August 17, 2012

J.C. Penney is not a specialty retailer in the classic definition of the term, but it's clearly become a very "special" situation. Yahoo Finance’s Daily Ticker reports that second-quarter results show the retailer's continued struggles, but initiatives that alienated and confused its core consumer base may work in the long run, one analyst believes.