Los Angeles Business Journal

Activision, Disney to Collaborate on ‘Wreck-It Ralph’ Game

By Joel Russell Monday, June 25, 2012

Activision Publishing and Disney Interactive said Monday they will collaborate to produce and distribute a videogame that ties in with Disney’s “Wreck-It Ralph” movie set for release Nov. 2.

The film tells the story of Ralph, the villain in an arcade game who wants to prove he’s a hero, but his clumsiness wrecks everything he touches.

The game will be a traditional arcade style side-scroller, in which the action moves across the screen. It will available in Wii, Nintendo and Nintendo hand-held versions.

"Wreck-It Ralph, as a brand entity, is perfectly suited for video game stardom," David Oxford, executive vice president at Activision Publishing, said in a statement. "We know fans are going to love seeing their newfound favorite characters embark on an all-new side scrolling adventure."

Shares of Walt Disney Co., parent of Disney Interactive based in Burbank, fell Monday morning 78 cents or 2 percent to trade at $46.69 on the New York Stock Exchange. Shares of Activision Blizzard, parent of Activision Publishing based in Los Angeles, fell 44 cents or 4 percent by midday on Monday to trade at $11.35 on the Nasdaq.