Los Angeles Business Journal

Shopping's Great Age Divide

Tuesday, November 27, 2012

The 79 million people who make up the Millennial generation wield $200 billion in annual spending power. While only a sliver of the $3.4 trillion that baby boomers spend each year, retailers need to try to nab those younger shoppers now, because their spending is likely to rival the boomers' as early as 2020, the Wall Street Journal reports.