Los Angeles Business Journal

Cities Hope Ballot Measures Change Their Fortunes

Monday, October 22, 2012

The struggling town of Guadalupe has put on its ballot a measure to change its name to Guadalupe Beach in an effort to bring in tourists. Other cities, counties and school districts across California are finding themselves in the same financial pinch, but are relying on a less creative tactic: asking voters to pry open their wallets, the Los Angeles Times reports.