Los Angeles Business Journal

Saban Brands Acquires Kid-Safe Online Content Provider

By Deborah Crowe Wednesday, September 19, 2012

Saban Brands on Wednesday said that it acquired Zui, a child-friendly Internet portal based in San Diego, for an undisclosed amount.

The Los Angeles brand management arm of billionaire Haim Saban’s Saban Capital Group said that venture-backed Zui complements Saban’s recent launch of MyVortexx.com, an entertainment site aimed at boys. MyVortexx.com supports the Saturday morning Vortexx programming block on the CW network.

Zui’s flagship Zui.com site allows children access to a library of videos and online games. It also offers KidZui, a downloadable browser providing access to a “kid-safe Internet experience” with more than 6 million websites, online videos, pictures and games. Content is reviewed and approved by an advisory board of parents and teachers.

Saban Brands said it will establish an office in San Diego and add 12 employees to its company through the deal.

“This is a very exciting acquisition that allows us to further develop our online offering and deepens our position as a premier provider of kids entertainment across all media,” Saban Brands President Elie Dekel said in a statement.