Los Angeles Business Journal

Don't Mess With Coupons

Thursday, April 11, 2013

Mike Ullman’s direction for struggling J.C. Penney has yet to take shape, but Boomberg BusinessWeek reports that at least one part of the new chief executive’s plan is clear: coupons will be back. His predecessor failed to take into account our country’s longstanding affection for those money-saving pieces of paper.