Los Angeles Business Journal

Psy to Promote Pistachios in Super Bowl Ad

Wednesday, January 9, 2013

Betting big that "Gangnam Style" won’t finally have gone the way of the "Macarena" by Feb. 3, Stewart and Lynda Resnick's Paramount Farms Wonderful Pistachios has booked South Korean YouTube sensation Psy to star in its first-ever Super Bowl ad, the Hollywood Reporter reports.