Los Angeles Business Journal

FTC Bars POM Juice's Health Claims

Thursday, January 17, 2013

The Federal Trade Commission released its final ruling against POM Wonderful LLC, saying ads for the popular pomegranate juice, such as one headlined "Cheat death," made misleading claims about the drink's health benefits, the Wall Street Journal reports. But POM's owners, Los Angeles billionaires and philanthropists Lynda and Stewart Resnick, don't see anything final about the decision and intend to fight on.