Los Angeles Business Journal

Junk Mail Gets Personal

Thursday, January 24, 2013

A world of ubiquitous computers was supposed to be the death knell of dowdy industries like direct-mail marketing, but the reverse seems to be true, the Wall Street Journal reports. While Americans are sending a third less mail than they did 10 years ago, the junk mail business is actually thriving thanks to changes in databases, computing power and available storage.