Los Angeles Business Journal

RIM Now Named BlackBerry, Launches New System

Wednesday, January 30, 2013

Research in Motion this morning introduced its new operating system, and in a surprising move, also announced that the company's name would now be BlackBerry, CNBC reports. A Wall Street Journal review notes that new BlackBerry 10 handsets reinvent the brand by losing the famous keyboard and offering a new user interface. Meanwhile, CNet says a new poll indicates that while people are intrigued, only 1 in 8 would consider a new BlackBerry device.