Los Angeles Business Journal

Activision to Make SpongeBob Games

By Jonathan Polakoff Thursday, July 25, 2013

Santa Monica video game publisher Activision Blizzard Inc. announced Thursday it will bring SpongeBob SquarePants to gaming consoles.

Under the deal, Activision will develop and publish video games based on the cartoon character. The first release will be “SpongeBob SquarePants: Plankton’s Robotic Revenge,” which will go on sale in October, with versions for the Xbox 360, PlayStation 3, Nintendo Wii and other gaming systems and handheld devices.

The deal broadens the relationship of Activision and Viacom’s Nickelodeon channel, which has been SpongeBob’s TV home since the cartoon began airing in 1999. Earlier this month, Activision and Nickelodeon announced a video game based on the Teenage Mutant Ninja Turtles.

“We are excited to expand our relationship with Activision for brand new SpongeBob video games,” Sherice Torres at Nickelodeon Consumer Products said in a statement. "Plankton’s Robotic Revenge captures the fun and excitement of SpongeBob and his pals, and gives fans a new way to experience the under the sea adventures of Bikini Bottom and its citizens.”