Los Angeles Business Journal

Edgecast’s Indonesian Move

By Tom Dotan Wednesday, March 13, 2013

Edgecast, a Santa Monica technology company, has continued its worldwide expansion with a deal to place its servers in Indonesia.

Previously, Edgecast has broadened its reach with locations in Europe and South America. The Indonesian deal, made with telecom firm PT Telekomunikasi Indonesia International (Telin), will connect the company with the country that’s ranked as the world’s eighth-largest population of Internet users.

Edgecast is a content delivery network, which means it provides redundant servers that host a website’s content. They provide a backup should a site’s main server get slowed by a crush of heavy traffic or fail for any other reason. And a content delivery network’s worldwide network of servers allows people to access a website much quicker by shortening the distance between a user and the physical location of the site’s digital content.

Edgecasts’ clients include Twitter, Pinterest and Sony.

The benefits of the new deal are two-fold for Edgecast: Having servers in Indonesia provides faster service for local users. So the lagtime for a person tweeting from Jakarta would now be lessened.

Also, through Telin, Edgecast is selling its services to local companies that want the benefit of a content delivery network.

“There are 130 million subscribers to Telin,” said Edgecast President James Segil. “And there are a number of business websites that are not only trying to deliver to a local constituency but also to a global market.”

Edgecast has been growing at a torrid pace. The company announced its revenue doubled from 2011 to 2012. They’ve also been hiring. In addition to the 230 employees, Edgecast has been looking to add 60 more and finding creative ways to entice new recruits.

The exponential increase in the amount of data transmitting online has provided fertile ground for Edgecast’s business. Mobile phones in particular have been driving the growth.

The Super Bowl provided a recent test for Edgecast’s network, especially as one of the service providers to Twitter. For most of the game, there was actually a lull in the amount of traffic going through the platform. That was until the infamous in-game blackout, when millions of people started tweeting.

“The lights went out and our network lit up,” Segil said “It’s times like that where we’re glad we have as much capacity as we do.”