Los Angeles Business Journal

Flash Mobs Go Corporate

Thursday, May 9, 2013

The original flash mobs often had little obvious purpose and were decidedly noncommercial gatherings by amateurs. But now these unexpected performances in public places have gone legit, with companies paying thousands of dollars to firms like L.A.'s Dance Mob Nation and Flash Mob America for "impromptu" mobs to spice up conferences and sales meetings, the Wall Street Journal reports.