Los Angeles Business Journal

Tesco's In-Store Ads Know You Need Coffee

Tuesday, November 5, 2013

While waiting in line at a gas station checkout, you notice a video monitor next to the cashier advertising a special on coffee. When you reach the front of the line, though, an ad for soft drinks suddenly appears on the screen. If the station is owned by British retailer Tesco, the change was probably no coincidence, Bloomberg News reports.