Los Angeles Business Journal

Hello Kitty Beer: Zen and the Art of Crass Marketing

Monday, September 16, 2013

In a country synonymous with manufacturing might and technological prowess, Japan’s Shintaro Tsuji is something of an oddity. The 85-year-old founder of Sanrio runs a character goods licensing enterprise that in 1974 introduced the world to Hello Kitty, a moon-faced cat with enough over-the-top cuteness to require an insulin shot – and one of the most bizarre marketing success stories around, Bloomberg BusinessWeek reports. The Los Angeles Business Journal reports that Hello Kitty merchandise is even now on sale at Dodger Stadium.