Los Angeles Business Journal

Rubicon Greeted Warmly, But Marketers Remain Cool

Thursday, April 3, 2014

Playa Vista's Rubicon Project received a warm reception from investors on Wednesday when it debuted as a public company, but the Wall Street Journal reports that marketers remain skeptical about automated ad buying systems in general. Rubicon shares, which rose by more than third yesterday, were up 4 percent in morning trading today.