Los Angeles Business Journal

Carmakers on Verge of Incentives War

Monday, February 17, 2014

When General Motors said it would offer more than $7,000 in discounts on some Silverado pickups, the news not only sent many shoppers rushing to showrooms but also shivers down the spines of automotive investors, worried that slowing sales may trigger the sort of incentive wars that trashed industry profits in the run-up to the recent recession, CNBC reports.