Snack Maker Raises Bar Distribution

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A young Venice company has already gotten its nutrition bars into big companies that supply them to employees as office snacks. But now, the products are making their way to consumers.

This Bar Saves Lives already sells its products to Google and other firms. But the bars have just gotten in Sprouts Farmers Market locations in 10 states and next month they will be sold in seven regions of Whole Foods Market.

How did that happen? It started when the bars were mentioned on “The Tonight Show With Jay Leno.” These women who saw the show told Sprouts about the bars, said Ravi Patel, co-founder of This Bar.

“They called us the next day and said, ‘Hope you don’t mind, but we mentioned you guys to Sprouts and they love what you guys are doing and want you in their stores,’” he said.

Patel and his two co-founders, Todd Grinnell and Ryan Devlin, got the idea for the bars after they went on a trip to Africa a few years ago and visited a refugee camp filled with children. They saw how life-saving foods like Plumpy’Nut, a peanut butter paste, helped starving children. So they started the company last year, and with every bar sold, the company donates a meal packet to a malnourished child.

The bars sell in stores for $2.69 to $2.99. Patel said that more than 200,000 meal packets have been donated.

“We hope to surpass 1 million in the next year,” he said.

The company has five full-time employees and Patel said that This Bar’s revenue to date is between $350,000 and $400,000.

He plans to launch a children’s line of bars in the spring.

– Priscilla Casper

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