Designer’s Plans Guided By Stars

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Having provided furniture for such movies as “The Devil Wears Prada,” “Ocean’s Thirteen,” “The Hangover” and “Casino Royale,” luxury designer Christopher Guy already had close ties with Hollywood.

But now he’s looking to step up those entertainment industry links by staging a string of show-biz parties and events at his West Hollywood showroom.

The idea is to attract a new set of high-end customers to boost business still further for his brand which, the British-born designer said, saw a 43 percent increase in sales in 2014 over the previous year.

“The fact our furniture is featured in movies, which is the industry so many people aspire to, gives it credibility and we want to build on that association,” said Guy, 54.

By using the 10,000-square-foot space at 8900 Beverly Blvd. for entertainment events rather than just as a showroom, it will give specially invited Hollywood guests greater exposure to Guy’s furniture than they have had in films or at local hotels where it is featured, such as the Beverly Hills Hotel and Beverly Wilshire.

Among the 400 or so pieces on sale: a $10,000 high-back armchair, a $6,600 mirror and a $15,000 carved bed headboard.

Of course, there is a risk to throwing open the doors to a party crowd. What happens if a guest spills red wine on one of the expensive white sofas?

Guy has already thought of that.

“We will only be serving champagne and white wine at our functions here, never red,” he said.

The first in a series of forthcoming show-business events to be held in the space will be a Feb. 19 celebration of the work of Oscar-winning moviemaker and Hollywood graphic designer Arnold Schwartzman, whose work will be displayed there for a week afterwards.

“Guests will see this is a beautiful space, a wonderful environment, the perfect party backdrop and the coolest luxury space in town,” Guy said.

– Sandro Monetti

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