Success of ‘Fifty Shades’ Could Alter Hollywood’s Approach to Winter Movies

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The film business is used to making its money by targeting films to young males, but “Fifty Shades of Grey,” which has taken in $94 million in domestic box office since it opened on Friday and has a viewership that is 70 percent female and mostly over the age of 26, is flipping that approach on its head, the Los Angeles Times reports.

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