Travel Site Maps Out Plan For Apparel

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Online-travel booking site Luxury Link can help you get booked into a high-end hotel in Marrakech, Morocco, or a rainforest lodge in Costa Rica. Now it wants to help you get outfitted for your trip.

The Playa Vista company this month debuted its partnership with New York online retailer Gilt Groupe Inc., which sells brand-name clothes and accessories at heavy discounts.

“Once you bought a specific trip, we’ll be able to say, ‘Hey, do you have everything you need to go skiing?’” said Scott Morrow, Luxury Link’s chief executive.

Though Gilt approached Morrow with the opportunity in June, Luxury Link still had to compete with about a half-dozen other online travel agencies also vying for a partnership.

“They were looking to really elevate the offer and do something that would take travel to a new level,” he said.

The deal, which came together late last year, could be a boon for Luxury Link, which has roughly 1 million members. The relationship allows the firm to earn a share of the revenue from Gilt sales that originate on the travel booking site. Gilt, which has 9 million registered users, will also refer members to Luxury Link, taking a share of those transactions.

“Gilt is an enormous company,” Morrow said. “This has the potential to grow our business by as much as 100 percent on this deal alone.”

– Cale Ottens

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