Silicon Beach Deal Flow: April 22

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A weekly roundup of must-read L.A. tech investments and acquisitions.

Huffington Post

Undisclosed

Type: Acquisition

Location: Venice

Acquired: Ryot Corp.

Description: Ryot will train and outfit Huffington Post’s 15 international reporting bureaus with 360-degree and virtual-reality video equipment to be used for covering breaking news. The media company’s webpage, which hosts virtual reality documentaries on subjects such as the war in Syria and dolphin captivity, will continue as a branch of the Huffington Post.

Brighter

$12 million

Type: Equity

Location: Santa Monica

Investors: Series D financing was led by General Catalyst Partners with participation from Dag Ventures, Mayfield Fund, Benchmark, and Tenaya Capital.

Description: The Santa Monica firm will use its funds to hire engineers, as well as sales and customer service representatives. Brighter is an online marketplace that rates dentists, lists co-pay rates, and schedules appointments. The internet firm sells its platform as a service to insurance providers, which then offer access to their members. The company recently signed a deal with Cigna – its first health insurance client.

Prodege

$13 million

Type: Acquisition

Location: El Segundo

Seller: United Online Inc.

Description: MyPoints will complement El Segundo-based Prodege’s online shopping rewards business, Swagbucks, said Prodege Chief Executive Chuck Davis. “They have nine million registered members and Swagbucks has 19 million registered members,” he said, adding that MyPoints will expand Prodege’s reach. “Our overlap is minimal, maybe 10 percent (of users are on both platforms).” MyPoints joins a number of United Online portfolio companies sold off in recent years, including floral ecommerce site FTD Cos. Inc., as well as social networks Classmates.com, and StayFriends.com.

OTOY

Undisclosed

Type: Equity

Location: Downtown Los Angeles

Investors: Home Box Office and Discovery Communications

Description: OTOY develops cloud-based image software that can be used to render virtual and augmented reality video content. Major shareholders in the company also include Autodesk and Yuri Milner.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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