Magazine’s Plans Keep Skin in Game

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All the nudes fit to print will continue to be seen in Penthouse magazine, despite rival Playboy Enterprises’ decision in October to do away with them beginning with the current month’s print edition.

That’s all part of the strategy of Penthouse’s new owner, Kelly Holland, who is launching an improved digital platform in conjunction with the print publication.

“Nudity is not and never will be passé,” said the Topanga resident, who was president of Penthouse’s broadcast operations before the takeover.

Her newly formed Chatsworth company, Penthouse Global Media Inc., acquired the Penthouse brand and assets earlier this month from FriendFinder Networks Inc., a social networking and multimedia entertainment company in Delray Beach, Fla. Terms of the deal were not disclosed.

Holland plans to re-establish Penthouse as a major entertainment brand by boosting online and mobile readership and going after a younger adult audience.

“The Penthouse brand has enormous potential and undeveloped possibilities,” said Holland in a statement. “It’s in the right hands now, and we have the talent and resources to build equity across all of Penthouse’s business units, including broadcast, publishing, licensing and, most immediately, digital.”

– Sandro Monetti

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