Silicon Beach Report Nov. 14: Breitbart’s Former Exec Chairman Steven Bannon to Become White House Chief Strategist

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Breitbart’s former Executive Chairman Steven Bannon to become White House chief strategist, Peter Csathy argues Disney should buy Netflix and hire Reed Hastings as its next CEO, and marketers grumble about Snapchat’s ad measurement features.

Breitbart’s Former Exec Chairman Steven Bannon to Become White House Chief Strategist

Right-wing website Brietbart.com’s former executive chairman Steven Bannon has been appointment as president-elect Donald Trump’s future chief strategist, reports The Verge. The appointment of Bannon has spurred some blowback given the nature of content found on Brietbart.com, including headlines such as “Bill Kristol: Republican Spoiler, Renegade Jew” and “Birth Control Makes Women Unattractive and Crazy.”

Peter Csathy: Will Disney Buy Netflix and Hire Reed Hastings as Its Next CEO?

Chairman of CREATV Media, Peter Csathy, suggested that the Walt Disney Co. should buy Netflix and appoint Reed Hasting, the company’s chief executive, as its chief executive, in an op-ed for TechCrunch. With Disney Chief Executive Bob Iger set to retire in 2018, Hasting would be a good choice to replace him, argues Csathy.

Marketers Grumble About Snapchat’s Ad Measurement Features

Frustrated with Snapchat’s lean advertising measurement features marketers have said they are sometimes having difficulty justifying ad buys within the app to their superiors, reports Digiday. Conflicting assessments of the age groups actually using the app have also made some marketers displeased.

Technology reporter Garrett Reim can be reached at [email protected]. Follow @garrettreim on Twitter for the latest in L.A. tech news.

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