Reporter Joel Russell covers advertising, marketing and Hispanic issues for the Los Angeles Business Journal. Previously, he worked 11 years as senior editor of Hispanic Business magazine in Santa Barbara. He also was editor of Business Mexico, an English-language magazine in Mexico City. He holds a master's degree from the University of Missouri School of Journalism. He joined the Business Journal in the spring of 2006.
Every two weeks, the Advertising & PR Column looks at the creative marketing industry in Los Angeles. Coverage includes breaking campaigns, new strategies, research, legal issues and media developments related to advertising and public relations. The final section of the column, titled "Agencies & Accounts," reports on account wins, agency openings or closings and M&A transactions.
Joel can be reached at 323-549-5225, ext. 237, or by email: jrussell@labusinessjournal.com.
Recent Stories
Algae Firm Dives Into Deals but Revenue Trickles In
OriginOil relies on investors as it develops oil-producing technology.
Algae-to-oil company OriginOil has piled up partnerships but has generated little revenue.
Chilling Out With Some Booze
SnoBar’s ice cream and frozen treats put alcohol in deep freeze.
SnoBar hopes drinkers are willing to chill out with its alcoholic ice cream and frozen treats.
Local Firm Links Up Overseas to Score Customer
Trio of agencies to plug computer parts website Crucial.com.
Pollack PR Marketing Group in Century City has won a major account by partnering with agencies in France and England.
Rising Bids
‘Storage Wars’ stokes interest in wholesaler’s auctioned goods
Wholesaler says storage-unit reality shows have unlocked interest in bidding for his palettes of goods.
The Week’s Big Movers
The Business Journal’s index of largest local public companies declined for the week as the woes in the nation’s finance sector dragged down Wall Street for the second straight week.
Parking Lot Company Battles Downtown Eviction
Two downtown L.A. operators clash over parking lots.
Ex-Songwriter Hopes to Tune Up Downtown L.A.
Advertising & PR: Steve Baughman to run local operation of digital agency RTG
RTG Ventures, a digital agency based in London, has opened a downtown L.A. office and has hired Steve Baughman, former songwriter for the Pussycat Dolls, 50 Cent, Destiny’s Child and Snoop Dogg, to run the shop.
Let's Go Fly a Kite
PAGE 3
For the last decade, Shree Kothari has attended the Indian Film Festival of Los Angeles as a way to reconnect with his home country.
HOLLYWOOD: Smaller Firms in Rush for Space Impact Submarket in a Big Way
Special Report: REAL ESTATE QUARTERLY
Main events in Los Angeles County commercial and industrial submarkets in the fourth quarter.
Outside Influence
SearchMedia heads abroad to tap China’s growing outdoors market.
SearchMedia believes it has found solid growing markets for its outdoors business: smaller cities in China.
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