Los Angeles Business Journal

Gymnasium Muscles Into Kids’ Market

Cave CrossFit looks to make play with new program for children.

Cave CrossFit works out a plan for a new kids’ program.

Shoemaker Pairs Well With Luxury

FOOTWEAR: Collector steps it up as $1,000 sneaker designer.

Former Wall Street exec has proved a high-end shoo-in as the maker of $1,000-plus sneakers.

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Minding Stores

Pasadena taps eclectic lineup to pull in crowds

Pasadena looks to sell itself as a hip shopping and dining spot by courting quirky and high-end stores.

Snack Maker Puts Accent On Exotic

Bridgepoint’s new Zouq line serves up South Asian flavors.

Bridgepoint looks to spice up the snack market with its new South Asian-influenced line.

New Eatery Aims to Jazz Up South Los Angeles

DINING: Chef Richard Petty to serve up Southern cuisine at legendary music venue.

Chef Richard Petty plans to bring a Southern-style dining experience to a South L.A. site once known as a venue for jazz legends Duke Ellington, Count Basie and Ella Fitzgerald.

Sheer Appeal of Jobs Program Pulls in Hair Stylists

NON-PROFIT: LMG Studio offers makeovers to women after Chrysalis training.

Hair salon holds event to help women in workplace counseling program make the cut at job interviews.

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Caruso Affiliated Names GolinHarris Exec to Run Communications

Caruso Affiliated has tapped Judy Johnson, Western Region president for communications firm GolinHarris, to head up its marketing and communications functions.

Lawyer Takes His Case to the Whisky

Mark Sullivan is a senior litigation paralegal for Century City law firm Cox Castle & Nicholson. He’s also the firm’s resident rocker.

Hotel-Focused Design Firm Sees Room in L.A.

HOSPITALITY: Hong Kong’s Vadi hopes to hook up here with Chinese developers.

Design firm hopes to translate Hong Kong experience into L.A. work with Chinese hotel developers.

Sound Plan For Biking Enthusiasts

15-year-old peddles mounted stereo device that holds iPhone.

15-year-old Benji Miller wants cyclists to take his hands-free stereo device for a spin.

Pickup Puts Priority on Reaching LGBT Audience

Acquisition: MWW buys Macias Media for focus on marketing to community.

Public relations firm MWW is tapping into the gay and lesbian market with the recent acquisition of Macias Media Group, an L.A. marketing and PR relations firm that focuses on the lesbian, gay, bisexual and transgender community.

Premium Jeans Still Have Legs

Cookie Johnson’s line for curvy women adds TV shopping outlet.

APPAREL – Cookie Johnson, Magic’s wife, scores Home Shopping Network as an outlet for her jeans line.

Apparel Firm Sees Opening In Closures

Stikeleather replaces buttons with magnets to attract customers.

APPAREL: Stikeleather sees its snap-on collars, cuffs and sleeves attached by magnets as a big draw.

Trio Looks to Tap YouTube’s Commercial Appeal

ADVERTISING: Contagious co-founders to make videos sole focus of agency.

Viral video success spurs trio to form Contagious with a complete focus on YouTube.

American Apparel Expects Higher Sales, Lower Earnings

American Apparel has reported it expects that last year’s revenue will be higher than the year before but pre-tax earnings will be much lower.

Danish Firm to Pursue Web Links in Westwood

EXPANSION: Adform to rely on stable of Euro clients to power up U.S. business.

Danish digital advertising company Adform announced the opening of its U.S. offices last week, one in New York and the other in Westwood.

Getting Down To Business At Olympics

Marketing firm Makai renames luger after underwear sponsor.

MARKETING: Makai firm scores big in Sochi with an Olympics luger renamed for an underwear maker.

Mattel May Challenge Lego with Mega Brands Purchase

Toymaker Mattel Inc. has agreed to purchase Montreal-based Mega Brands Inc., seller of children’s building blocks, for about $460 million including the assumption of debt.

Winning Pitch to Aid Non-Profit

When Gene Urcan, a managing director of Santa Monica investment firm Cappello Group, was boarding a plane for a business trip to Las Vegas in November, he was surprised to find he was seated next his childhood hero, former Los Angeles Dodgers manager Joe Torre.

Scoring a Scoop on Kitty Litter

Boxiecat relies on own pet to create cleaner clumping clay.

PETS – Boxiecat hopes to get drop on competitors with dust-free kitty litter.

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Internet Platform Seeks Lift From New HQ, Exec

EXPANSION: Airpush adds Google vet Matt Shaw to newly opened Venice office.

Mobile advertising platform Airpush Inc. continues its growth with the opening of its Venice headquarters and the hiring of former Google Inc. exec Matt Shaw.

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Gay Exec Now Tackling NFL

PR: Howard Bragman guided Michael Sam’s coming out.

When Michael Sam sat down with ESPN and the New York Times to announce that he was gay, the Missouri football star and NFL draft prospect certainly got attention.

Bubble Links Floated For Mobile Users

LeadBolt’s ‘poppable’ ads connect device users to client sites.

ADVERTISING: LeadBolt adds some pop to mobile ads with its floating bubbles that link to client websites.

Satellite Rivals Circle Politics

tv: DirecTV, Dish team up on ‘addressable ad’ project.

TV: DirecTV and Dish team up on ad platform to get more money from political campaigns.

Getting In Touch With Menu

Simple Deal app offers rundown on eateries’ dishes and specials.

Dining: Simple Deal serves up an app that offers rundown on restaurants.

Ad Firms Seeking to Add To Their Employee Appeal

Advertising: Loss of staff to startups spurs programs to foster personal goals.

Advertising: L.A. agencies work to hold on to employees by helping them with projects outside of their jobs.

New Awards Show Aims to Polish Image of GIFs

Internet: Crispin Porter’s event to salute range of categories – including cats.

GIFs, animated online video clips, have proliferated as a means to share moments from favorite TV shows, films and sporting events.

Dialed Into Group TV Viewing

Evite taps app to let users invite friends to real or virtual parties.

Evite hopes smartphone users answer call for TV clip-sharing parties.

Ad Career, Flower Business Cross-Pollinate

David Plafchan, senior copywriter at ad agency Deutsch LA in Playa Vista, was leading a double life until one day the two merged.

Startup Gets Location-Based Deal With Google

Advertising: NearWoo will sell the Internet giant’s ad space to local businesses.

NearWoo launched its location-based mobile ad platform only four months ago, and it now has 4,000 clients. It may grow again as Google signed on.

President Named at Phelps

Marketing and advertising veteran Mike Jackson was named president of Santa Monica marketing agency Phelps on Tuesday.

Cherokee Acquires Tony Hawk Line From Quiksilver

Cherokee Inc., the Sherman Oaks apparel and accessories brand-licensing company, has acquired the Tony Hawk and Hawk Signature apparel brands from Quiksilver Inc. of Huntington Beach for $19 million.

Local Firm Sees Ripe Time for Big Apple Office

Expansion: Recession had stalled D’Orazio’s plan for East Coast outpost.

The folks at D’Orazio & Associates, a Beverly Hills public relations firm specializing in fashion and jewelry, wanted its second office to be a New York branch, but the timing wasn’t right until now

Firm Built Up, Out on Broadened Customer Base

PR: Murphy O’Brien now plans digital arm to help clients connect online.

PR: Murphy O’Brien launches digital arm to get the word out for clients online.

Fashion In Tune With Rock Icon

Janis Joplin’s family cues up clothing line inspired by singer.

Fashion: Clothing line Made for Pearl takes its style cues from rock icon Janis Joplin.

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Ad Space

Agencies home in on Playa Vista

Advertising agencies have shored up Playa Vista as their L.A. industry hub.

New CEO Aims to Craft Site for Artists, Collectors

Art: Sean Moriarty looks to transform Saatchi Online into global marketplace.

Art – New CEO Sean Moriarty hopes to frame Saatchi Online as a global marketplace for artists and collectors.

Balls Bounce Executive’s Way

Sydney Chase quit her job to found business making water-blanketing spheres.

Manufacturing – Sydney Chase didn’t hesitate to dive into making shade balls that cover the water in reservoirs

Direct Marketing Entrepreneur Russ Reid Dies

Russ Reid, founder of direct marketing firm Russ Reid in Pasadena, died Dec. 7 at his home in Sierra Madre. He was 82 years old.

Grocery Wholesaler to Accent Hispanic Consumers

Marketing: Campaign by Unified Grocers to include digital element.

Unified Grocers Inc., a Commerce wholesaler serving independent grocery stores, is expanding its marketing to Hispanics, including a digital campaign.

Pickup Moves Mobile Network Into Native Ads

Advertising: Airpush purchases Hubbl to tap data-tracking technology.

Airpush makes a move in the native ad mobile market with pickup of data tracker Hubbl

Restaurants Warm to Startup Agency’s Offerings

Advertising: Enplug team grows out of live/work setup, expands interactive reach.

Advertising: Formerly mansion-housed Enplug homed in on traditional office space after its digital display business grew.

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Petersen Maps New Marketing Drive

NON-PROFIT: Automotive museum taps former Fox executive to steer effort.

Non-Profit: Petersen Automotive Museum’s new chief marketing officer steers the institution into partnerships with car makers.

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Digital Agency Expands Presence in Real World

Zehner doubles up in Culver City, opens office in New York.

Digital agency Zehner Group has expanded. The Culver City firm more than doubled its local office space and opened an office in New York this month.

TrueCar’s True Story of Surviving and Thriving

INTERNET: Auto-shopping site TrueCar displays its drive by appearing on the list four years in a row

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Eastern Ad Execs Ride High-Tech Wave

ADVERTISING: Big names move west to work with Silicon Beach.

New-media businesses in Silicon Beach spur wave of migration from East Coast agencies to the West.

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Winery’s Vintage Float to Make Rose Parade Debut

BEVERAGE: Sponsorship by alcohol firm is first in event’s 125-year history.

San Antonio Winery gets ready to promote its Stella Rosa brand with a Rose Parade float.

Ad-Tech Firm Grows in Fast-Moving Specialty

Advertising: OpenX clicks as a revenue growth heavyweight courtesy of its automated digital ad exchange.