American Apparel has reported it expects that last year’s revenue will be higher than the year before but pre-tax earnings will be much lower.
EXPANSION: Adform to rely on stable of Euro clients to power up U.S. business.
Danish digital advertising company Adform announced the opening of its U.S. offices last week, one in New York and the other in Westwood.
Marketing firm Makai renames luger after underwear sponsor.
MARKETING: Makai firm scores big in Sochi with an Olympics luger renamed for an underwear maker.
Toymaker Mattel Inc. has agreed to purchase Montreal-based Mega Brands Inc., seller of children’s building blocks, for about $460 million including the assumption of debt.
Boxiecat relies on own pet to create cleaner clumping clay.
PETS – Boxiecat hopes to get drop on competitors with dust-free kitty litter.
When Gene Urcan, a managing director of Santa Monica investment firm Cappello Group, was boarding a plane for a business trip to Las Vegas in November, he was surprised to find he was seated next his childhood hero, former Los Angeles Dodgers manager Joe Torre.
EXPANSION: Airpush adds Google vet Matt Shaw to newly opened Venice office.
Mobile advertising platform Airpush Inc. continues its growth with the opening of its Venice headquarters and the hiring of former Google Inc. exec Matt Shaw.
PR: Howard Bragman guided Michael Sam’s coming out.
When Michael Sam sat down with ESPN and the New York Times to announce that he was gay, the Missouri football star and NFL draft prospect certainly got attention.
tv: DirecTV, Dish team up on ‘addressable ad’ project.
TV: DirecTV and Dish team up on ad platform to get more money from political campaigns.
LeadBolt’s ‘poppable’ ads connect device users to client sites.
ADVERTISING: LeadBolt adds some pop to mobile ads with its floating bubbles that link to client websites.
Simple Deal app offers rundown on eateries’ dishes and specials.
Dining: Simple Deal serves up an app that offers rundown on restaurants.
Advertising: Loss of staff to startups spurs programs to foster personal goals.
Advertising: L.A. agencies work to hold on to employees by helping them with projects outside of their jobs.
David Plafchan, senior copywriter at ad agency Deutsch LA in Playa Vista, was leading a double life until one day the two merged.
Internet: Crispin Porter’s event to salute range of categories – including cats.
GIFs, animated online video clips, have proliferated as a means to share moments from favorite TV shows, films and sporting events.
Evite taps app to let users invite friends to real or virtual parties.
Evite hopes smartphone users answer call for TV clip-sharing parties.
Advertising: NearWoo will sell the Internet giant’s ad space to local businesses.
NearWoo launched its location-based mobile ad platform only four months ago, and it now has 4,000 clients. It may grow again as Google signed on.
Marketing and advertising veteran Mike Jackson was named president of Santa Monica marketing agency Phelps on Tuesday.
Cherokee Inc., the Sherman Oaks apparel and accessories brand-licensing company, has acquired the Tony Hawk and Hawk Signature apparel brands from Quiksilver Inc. of Huntington Beach for $19 million.
PR: Murphy O’Brien now plans digital arm to help clients connect online.
PR: Murphy O’Brien launches digital arm to get the word out for clients online.
Expansion: Recession had stalled D’Orazio’s plan for East Coast outpost.
The folks at D’Orazio & Associates, a Beverly Hills public relations firm specializing in fashion and jewelry, wanted its second office to be a New York branch, but the timing wasn’t right until now
Janis Joplin’s family cues up clothing line inspired by singer.
Fashion: Clothing line Made for Pearl takes its style cues from rock icon Janis Joplin.
Art: Sean Moriarty looks to transform Saatchi Online into global marketplace.
Art – New CEO Sean Moriarty hopes to frame Saatchi Online as a global marketplace for artists and collectors.
Agencies home in on Playa Vista
Advertising agencies have shored up Playa Vista as their L.A. industry hub.
Sydney Chase quit her job to found business making water-blanketing spheres.
Manufacturing – Sydney Chase didn’t hesitate to dive into making shade balls that cover the water in reservoirs
Russ Reid, founder of direct marketing firm Russ Reid in Pasadena, died Dec. 7 at his home in Sierra Madre. He was 82 years old.
Advertising: Airpush purchases Hubbl to tap data-tracking technology.
Airpush makes a move in the native ad mobile market with pickup of data tracker Hubbl
Marketing: Campaign by Unified Grocers to include digital element.
Unified Grocers Inc., a Commerce wholesaler serving independent grocery stores, is expanding its marketing to Hispanics, including a digital campaign.
Advertising: Enplug team grows out of live/work setup, expands interactive reach.
Advertising: Formerly mansion-housed Enplug homed in on traditional office space after its digital display business grew.
NON-PROFIT: Automotive museum taps former Fox executive to steer effort.
Non-Profit: Petersen Automotive Museum’s new chief marketing officer steers the institution into partnerships with car makers.
Zehner doubles up in Culver City, opens office in New York.
Digital agency Zehner Group has expanded. The Culver City firm more than doubled its local office space and opened an office in New York this month.
Advertising: OpenX clicks as a revenue growth heavyweight courtesy of its automated digital ad exchange.
ADVERTISING: Big names move west to work with Silicon Beach.
New-media businesses in Silicon Beach spur wave of migration from East Coast agencies to the West.
BEVERAGE: Sponsorship by alcohol firm is first in event’s 125-year history.
San Antonio Winery gets ready to promote its Stella Rosa brand with a Rose Parade float.
INTERNET: Auto-shopping site TrueCar displays its drive by appearing on the list four years in a row