Los Angeles Business Journal

Wednesday Rundown: CBRE Gets $80 Million for Burbank Office Buildings, Guess Sinks on Slipping Sales

A two-property office building portfolio off the 5 Freeway in Burbank has traded hands for more than $80 million. The buildings, at 2400 and 2350 Empire Ave., total nearly 230,000 square feet and are fully leased.

Plus-Size Clothing Maker Adds Customers to Ads

FASHION: Torrid campaign shifts catalog focus away from traditional models.

Plus-size fashion retailer Torrid is taking a cue from its customers, featuring them as models for its fall 2015 campaign.

WeHo Tweaks Fur Ban

Two years after making national news for banning the sale of fur products in the city, West Hollywood has made its fur ban ordinance tougher, while also creating a loophole that could allow some fur sales in the city.

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Stretching Out

Jeans maker Lucky Brand looks to fashion comeback with more shops, product lines.

Lucky Brand plans to add stores and products to help sew up a future beyond denim’s waning draw.

Marketing Firm Hopes Triple Play Scores Clients

EXPANSION: Ignition adds trio of divisions to handle entire campaign process.

Ignition Creative is seeing triple.

Monday Rundown: NBCUniversal Exec to Helm Deluxe; New Executive Director for Beverly Hills Chamber

Deluxe Entertainment Services Inc. announced Monday that John Wallace, president of operations and technical services at NBCUniversal, will take over as chief executive in early September.

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Youth Served

Los Angeles Athletic Club renovates to draw hipper, younger members.

Downtown L.A.’s members-only clubs launch youth movement to revive aging appeal.

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Shoe Seller Sees Next Step As Brick-and-Mortar Shop

FOOTWEAR: Sole Society’s expansion plan boosted by money from Nordstrom.

Shoe and accessories retailer Sole Society looks to step up sales with its first brick-and-mortar shop.

Yoga Clothing Maker Stretches Into New Location

APPAREL: Co-owner says domestic manufacturing boosts YogaSmoga brand.

Athletic apparel brand YogaSmoga is based in New York, but some of its manufacturing – and now all of its growth – is happening in Southern California.

Never Say Never to Neverland Ranch

When Elizabeth Taylor married Larry Fortensky at Michael Jackson’s Neverland Ranch in 1991, Trip Haenisch was one of the members of her wedding party.

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Executives Work to Keep Special Olympics on Track

SPORTS: Competition will be largest L.A. event since Olympic Games in 1984.

Special Olympics World Games board discusses the challenges of L.A.’s biggest sporting event since the ’84 Olympics.

Shoes Put Foot Down on Pain

Tanya Heath Paris products step in to allow customers to switch heel sizes, colors.

Shoe brand Tanya Heath Paris helps women step away from foot pain with switchable heels.

SBE Sales Spread to Restaurant Brands

Sam Nazarian’s SBE Entertainment Group has designs on becoming a brand management and licensing firm – but now it’s selling off two of its brands.

Retail Shop Makes Play For Kids

Yoobi hopes hands-on store has right touch to sell school supplies.

Yoobi hopes its hands-on shop puts its school supplies in touch with kids and their parents.

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Studio Hopes Yellow Creatures Speak to Audience

FILM: Universal unleashes creative campaign to push ‘Minions’ into stardom.

Universal unleashes a creative ad campaign to help ensure “Minions” delivers a box-office blockbuster.

Brand-Building Strategy Makes Good With Clients

ADVERTISING: New unit at 72andSunny aims to raise consciousness, clients’ sales.

72andSunny’s new practice conducts socially conscious campaigns for the good of clients’ brands.

Monthly Tour Looks to Find Space for Businesses

REAL ESTATE: Get Urban project aims to land more tech, creative tenants.

The Downtown Center Business Improvement District, looking to entice more tech and creative companies to relocate downtown, guided a group of 35 real estate brokers and prospective tenants late last month on a tour of several offices of existing downtown companies.

Mall Teams With Rideshare Service to Drive Sales

TRANSPORTATION: Lyft will get special service zones at Beverly Center.

Shopping at the Beverly Center in Beverly Hills and need a Lyft?

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Games Over

Empty Staples Center leaves eateries hungry for diners

Staples Center’s sports teams drop the ball as well as attendance at LA Live because of few postseason games.

Writer Turns Page With Instagram

Ad executive to publish book one post a day on photo platform.

Jason Sperling pictures photo platform Instagram as the perfect place to publish his book.

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Hot Office Market Adds Retail Sizzle

DEVELOPMENT: Runway aims to fill Playa Vista’s shopping void.

Runway project looks to land retail tenants to run alongside Playa Vista’s already hot office market.

Shopping Center Looks to Have More in Stores

DEVELOPMENT: Cerritos’ Best Plaza brings in new tenants as part of renovation.

Beefed-up retail offerings are on their way to Cerritos, where the Best Plaza shopping center is being renovated and rebranded as Plaza 183.

Wednesday Rundown: Wage Hike Almost Official, Sundance Cinema Selling, Arrowhead Drug Gets ‘Orphan’ Incentives

Council OKs Wage Hike It’s almost officially official: The Los Angeles City Council has given final approval to a minimum wage hike in the city, sending the measure to the mayor’s desk.

No Trouble Pitching Camp to Kids

When Mike McKeever, a senior vice president at Jones Lang LaSalle’s downtown L.A. office, isn’t busy striking real estate deals in L.A’s concrete jungle, he likes to spend time in a real forest.

Apparel Firm Turns Mixed Bag Into Stock Spike

CLOTHING: Guess raises guidance after surprising analysts with earnings.

Investors find Guess a good fit after the apparel maker beats earnings expectations and up its guidance.

Relief For When Lifting Can’t Wait

Supplement seller SuppNow is pumped up about the prospects of its vending machines in gyms.

Minimum Wage Hike One Vote Away

L.A.’s minimum wage hike got one step closer Wednesday, but will need yet another approval from the City Council before going to Mayor Eric Garcetti.

Hot Topic Outbid for Geek Retailer

Teen retailer Hot Topic Inc. is carrying an empty bag.

The City of Industry company last week announced a plan to acquire retailer Geeknet Inc. for $122 million, but that deal was scrapped when another buyer made a sweeter offer.

Agency’s Staff Gives Voice to Entrepreneurial Spirit

TECHNOLOGY: Team One employees form business to sell communication tool.

Playa Vista ad agency Team One has long supported its employees with their side projects and companies – even creating incubator program Launch an Idea.

Twenty In Their 20s: Shreena Grewal

From the creator of a social media platform to the founder of a bikini company, the Business Journal turns the spotlight on 20 young entrepreneurs who have gotten a jump on the business world.

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L.A. Agencies Hiring Like Mad Men

ADVERTISING: Firms search beyond industry in staffing spree.

Experience outside the industry can be a plus for job candidates as agencies compete to add talent.

Neighbor Cities May Also Pay for L.A. Wage Hike

POLITICS: West Hollywood, Santa Monica leaders mull impact of following suit.

City of L.A.’s wage hike plan may raise pressure on neighbors to do same.

L.A.’s Wage Will Rise

Consider L.A.’s minimum wage hiked.

Protests Planned at L.A. Water Bottling Plant

Activists are planning to show up by the busload outside of Nestle Waters North America’s bottling facilities in downtown Los Angeles and Sacramento on Wednesday.

Workspace Makes Room For Women

Jen Mojo launched Paper Dolls to host female entrepreneurs.

Jen Mojo started Paper Dolls to provide office space that works for women entrepreneurs.

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Law Firm Won’t Keep It Brief With Relocation

Lewis Brisbois Bisgaard & Smith is staying put.

Hunt for Maternity Clothes Gives Birth to Business

RESALE: Owner launches Mama San Boutique to let expectant moms try on items.

April Lawrence didn’t want to compromise her budget or style just because she was pregnant.

Fight for Ticket Goes His Way

Adrian Watson had been thinking of attending the Floyd Mayweather-Manny Pacquiao fight since the matchup was first floated years ago.

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Water Worries Circle Catalina

TOURISM: Businesses feel cuts as summer season nears.

Business owners fear water restrictions could sink Catalina’s busy summer season.

Green Space Taken To New Height

Downtown building grows profile with 80-foot ‘living wall.’

Rising Realty Partners looks to elevate the status of its PacMutual Campus with a towering “living wall.”

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Stepping In, Up

RETAIL: Warehouse Shoe Sale prepares expansion plan based on setting up in low-cost properties in working-class locations.

Warehouse Shoe Sale has stepped past malls to set up standalone shops in working-class neighborhoods.

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Restaurant Suppliers Hope to Pick Rivals’ Plate

FOOD: Smaller companies plan to compete on service if Syscom, US Foods merge.

Smaller restaurant suppliers hope to feast on new clients if a merger of the industry’s largest companies goes through.

Furniture Dealer Pulls Up Chair in Los Angeles

INTERNET: Viyet.com offers owners of high-end items marketplace to sell online.

Viyet.com, an online consignment shop for designer furnishings, is hitting up a new market – Los Angeles.

Suitor Hopes to Provide Support for Bra Maker

FASHION: Authentic Brands Group sees Frederick’s of Hollywood as online vendor.

Suitor looks to retailor struggling Frederick’s of Hollywood for online-only sales.

New Accounts, Hires Put Deutsch LA in Top Spot

ADVERTISING: Playa Vista agency looking for more space after hiring spree.

It’s almost a game of musical chairs at the offices of Playa Vista ad agency Deutsch LA: The firm has hired so many employees lately that some of them are having to share desks.

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Reel Teaser

Film, TV work drives Trailer Park’s draw with brands

Trailer Park has leveraged its knowledge of TV and film promotion to hitch up to brands pursuing creative videos.

Beginners for First Time Again

Samantha Barbera found herself rocking out, again, at the Austin, Texas, music festival South by Southwest last month.

Venice Mulls BID for Safety

COMMERCE: Violent transient attack may boost call for district.

Venice café owner’s violent loss of a finger may help the funky neighborhood gain a business improvement district.

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Growth Drive

DEVELOPMENT: Can the BID behind Third Street Promenade steer Lincoln Boulevard businesses to similar success?

BID behind Third Street Promenade looks to put Lincoln Boulevard’s businesses on the map.

Math-Science Campaign Could Add Up to Job

EMPLOYMENT: Team One uses educational promotion to learn about applicants.

Ad agency Team One in Playa Vista wants its new round of job applicants to ditch the traditional process of submitting a resume.


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