The bugle call marking the start of the TV advertising sales season began a little early this year.

On Sunday, CBS Corp. unleashed a marketing blitz to tell advertisers, viewers and Wall Street that CBS stands out because it draws more viewers than any other network. Rival NBC plans Monday to unveil its fall prime-time schedule — two weeks before the traditional kickoff of the television “upfront” season and two weeks before the other networks announce their fall lineups.

These early-bird moves underscore the uneasiness in the television industry. Network executives are preparing in the coming weeks to negotiate sales of their commercial time to advertisers for the coming year. Executives are worried because during last year’s “upfront” market, the economy wasn’t in such a bad state.

& #8226;

Read the full

Los Angeles Times

story.