Los Angeles Business Journal

MGA Entertainment Wins Another Bratz Case

By Deborah Crowe Thursday, November 17, 2011

A federal court judge in New York has thrown out another Bratz patent infringement lawsuit filed against MGA Entertainment Inc.

Photographer Bernard Belair claimed in a October 2009 suit that the Bratz fashion dolls infringed on an advertisement he created for designer shoemaker Steve Madden.

Judge Shira Scheindlin, of the U.S. District Court for the Southern District of New York, said in a summary judgment issued Wednesday that, "although the Bratz dolls may indeed bring to mind the image that Belair created, Belair cannot monopolize the abstract concept of an absurdly large-headed, long limbed, attractive, fashionable woman."

MGA Chief Executive Isaac Larian issued a statement thanking his legal team. “Our trusted lawyers, Tom Nolan and Jason Russell of (Skadden, Arps, Slate, Meagher & Flom LLP) got rid of this frivolous lawsuit with one summary judgment motion,” the statement read.

The Van Nuys toymaker endued years of litigation after El Segundo’s Mattel Inc. in 2004 sued MGA over ownership of the Bratz dolls. A retrial of that case was settled in MGA’s favor in April, with Mattel later ordered to pay MGA more than $309 million in damages.