Los Angeles Business Journal

NBC May Break Even on Olympics Coverage

Wednesday, August 1, 2012

Some fans may not like NBC’s coverage, but the network may break even on the Summer Olympics in London, NBCUniversal Chief Executive Steve Burke said this morning in a conference call. The Wrap reports that ratings for the first five days of the games have been up 9 percent compared to the Beijing event and are up 26 percent compared to the 2004 games in Athens.