Los Angeles Business Journal

DreamWorks Looks Beyond Movie Model

Tuesday, July 24, 2012

Chief Executive Jeffrey Katzenberg wants his DreamWorks Animation SKG Inc. of Glendale to become more like Walt Disney Co. by making deals to expand its revenue base beyond movies. Bloomberg News points to Monday’s acquisition of Classic Media, owner of rights to cartoon characters such as Rocky and Bullwinkle, as well as plans to create an indoor theme park at the Meadowlands in New Jersey.