Los Angeles Business Journal

Frederick's of Hollywood to Explore Strategic Alternatives

By Deborah Crowe Monday, May 7, 2012

Frederick's of Hollywood Group Inc. on Monday said that it retained New York investment bank Allen & Co. to assist the directors in evaluating strategic alternatives that could include a sale or merger of the company.

The Hollywood apparel company, which sells women's intimate apparel, swimwear and other products at 117 branded retail stores, through a catalog and online, said that it has received several inquiries in recent months

“We believe it is an appropriate time to formalize the process by engaging a world-class advisor that can assist us in identifying and reviewing a wide array of strategic alternatives that can maximize value for our shareholders,” said Chief Executive Thomas Lynch in a statement.

Shares were up 3 cents, or 12 percent, to 28 cents in midday trading on the NYSE Amex.