Los Angeles Business Journal

DirecTV Adds DogTV Channel for Canine Viewers

Wednesday, April 10, 2013

El Segundo's DirecTV, the largest U.S. satellite-TV provider, will begin airing DogTV, a $5.99-a-month premium channel designed to comfort canines and stave off loneliness when pet owners are out of the house. It's the biggest distribution deal for the nascent channel, Bloomberg News and AdAge.com report.