Los Angeles Business Journal

Evolve Builds Studio for CraveOnline

By Natalie Jarvey Monday, May 6, 2013

For media companies, building a studio devoted to online video is all the rage these days.

YouTube opened a Playa Vista production facility late last year for its partners, SpinMedia built a studio at its Hollywood headquarters last year to film its celeb-driven talk shows, and Microsoft Corp. opened L.A. studios earlier this year to develop content for the Xbox

The latest to get into the game is Evolve Media. Its CraveOnline division, which publishes content for men, announced Friday that it has built a 4,000-square-foot studio at its Ladera Heights headquarters. The studio comes with a green room, green screen, radio equipment and editing capabilities.

According to CraveOnline, the website receives more than 54 million online video views a month. By having a dedicated studio, the company can now produce more online videos without the hassle of renting studio space.

“The studio really allows us to increase the quality of the video we produce and allows us to turn it around a lot quicker,” said John Keefer, general manager of CraveOnline and vice president of Evolve Media. “The other benefit of the studio is that it allows us to have guests.”

CraveOnline has hired a studio manager, production manager and director of photographer to complete the company’s 10-person production team. CraveOnline has a full-time staff of more than 30 people.