Los Angeles Business Journal

Maker Studios Launches Ad Service

By Natalie Jarvey Monday, September 23, 2013

Now that Maker Studios has figured out how to work with YouTube personalities to create hit videos, the company is looking to take its skills to brands and advertisers.

The Culver City multi-channel network has created an in-house advertising division called Made that will create branded videos using Maker's production resources and talent.

According to Adweek, Maker has hired a five-person team for Made, which will act as hybrid of an advertising agency and production company.

The multi-channel YouTube network has already completed some branded campaigns, including a video for Target where YouTube personality Magic of Rahat pranked customers with a self-propelling shopping cart.

Courtney Holt, Maker's chief operating officer, said brands have been looking for ways to advertise to millennials.

"This is a very tough demo to reach and Maker has proved we understand how to provide native connections that we can apply and develop for our brand and agency partners that will be core to the Made execution and strategy," he said in a statement.

Maker's network of YouTube artists has a combined subscriber base of about 260 million people and generates more than 4 billion monthly video views.