Los Angeles Business Journal

Snapchat to Add Ads and Content

By Melissah Yang Wednesday, August 20, 2014

Snapchat, the app that sends impermanent messages, finally may be on its way to securing permanent dollars by incorporating ads and content, according to reports.

Snapchat Discovery, which will provide news stories, advertisements and TV and movie clips in the same disappearing fashion as the mobile app’s photo and video messages, will reportedly be released in November.

Snapchat declined to comment.

The news offers the first real snapshot into how Snapchat could turn its 700 million daily messages into revenue. The company’s large teenage and young adult user base is primed for targeted content from advertisers and media companies.

Snapchat has rolled out several new features this summer such as Our Story, which stitches together users’ snaps from large events. It also filed two mobile payments trademarks last month.

Staff reporter Melissah Yang can be reached at MYang@labusinessjournal.com. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.