Los Angeles Business Journal

Evolve Media Hires Moat

By Melissah Yang Tuesday, August 26, 2014

Evolve Media, the digital publisher behind men and women’s lifestyle sites CraveOnline and TotallyHer, has hired Moat to audit its metrics for display and video ads.

Terms of the partnership with the New York analytics firm were not disclosed.

“Ad viewability, both display and video, are very real issues that affect the entire publishing ecosystem,” said Geoff Schiller, Evolve’s chief revenue officer, in a statement. “Partnerships, like this, are part of the larger plan to provide our clients with the comfort and assurance that the advertising they are purchasing across our portfolio is of the highest standards.”

Global ad spending is expected to reach $545 billion this year, an increase of 5.7 percent from 2013, according to research firm eMarketer. Online advertising will make up nearly a quarter of that.

Evolve built a 4,000-square-foot studio last year to produce in-house online videos, including those created for paid advertisers. It also signed a deal with Nielson Corp. in May that would allow it to track the age range and gender of each person who clicks on a video hosted on its site.

The Ladera Heights company said its Web properties, which focus on producing enthusiast content, reach more than 93 million people globally each month.

Staff reporter Melissah Yang can be reached at MYang@labusinessjournal.com. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.